June 12, 2020

What is CCPA and How Does it Affect You?

If you're a US-based business owner, it’s likely that you at least heard rumblings of the California Consumers Protection Act 2018 (CCPA) even if you’re not sure what it is, exactly.


A data protection initiative developed to preserve the privacy of the Golden State’s residents and consumers, the CCPA is stringent, water-tight, and non-negotiable.


The CCPA affects businesses across industries and if you wondering how it applies to you, read on to find out more.

How does the CCPA apply to my business?


Like any consumer data protection initiative, the CCPA is vast, detailed, and is packed with rules and regulations.


Sector or industry aside, if you are a business that either operates within the State of California or collects Californian consumer information, the CCPA probably applies to you. And, in that sense, you must comply.


It’s also vital to understand that even if you don’t serve Californian consumers directly, you might work with suppliers or partners that do. Or, you could be a third-party supplier that is connected to a brand or organization with Californian consumers.


That said, it’s important that you examine your company’s whole ecosystem—in detail—to uncover whether your business is linked to the data of California consumers in any way, shape or form.


If your business is connected to Golden State consumers, the CCPA will apply to you—and it’s essential that you remain compliant.

What should I know about the CCPA?


As an all-encompassing act, to list every last morsel of CCPA information would take all day. But, by breaking down the key elements and visiting the official CCPA website, you will be able to avoid any snags or setbacks.


Consumer data protection is a delicate issue for businesses, especially when it comes to compliance. So, as a first essential step, you should take the time to understand the definition of personal data.


Here’s an official definition of personal data according to 1798.140(o)(1) of the act:


“Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.”


Under the blanket term, personal data, the act confirms that these types of sensitive consumer details apply to:


●  Name, address, and phone number.


●  Passport number.


●  Driver’s license number.


●  Social security number.


●  Biometric, thermal, visual or audio-centric data.


●  Web browsing activity and geolocation metrics.


In the context of the CCPA, personal data extends to almost every shred of information or trace digital footprint generated by a consumer.


To stay compliant and avoid any potential breaches, adopting a ‘what isn’t personal data?’ approach will help you navigate CCPA waters safely (particularly as breaking compliance rules carries a penalty of  $100 and $750 per consumer).


Treat every single consumer interaction with complete sensitivity and diligence, take the time to explore the CCPA, and you will remain on the right side of data privacy law.


We hope this introduction to the CCPA has helped and if you have any additional data privacy tips or information, please share them with us by leaving a comment.

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